---
name: anthropic-brand-guidelines
description: Define, document, and apply visual brand identities. Use this skill when creating or documenting brand guidelines, including color palettes, typography, logo usage, and design principles.
license: Complete terms in LICENSE.txt
---

# Brand Guidelines

A skill for defining and applying brand identities.

## Core Brand Elements

### Brand Voice & Personality
Define how the brand communicates:
- **Tone**: Professional, playful, authoritative, friendly, etc.
- **Vocabulary**: Industry terms, brand-specific language, words to avoid
- **Voice consistency**: How the brand sounds across different channels

### Color Palette
Define primary, secondary, and accent colors:

```yaml
primary:
  main: "#2C3E50"
  light: "#3498DB"
  dark: "#1A252F"
secondary:
  main: "#E74C3C"
  light: "#FF6B6B"
  dark: "#C0392B"
accent:
  main: "#F39C12"
  light: "#FFD700"
  dark: "#D68910"
neutral:
  white: "#FFFFFF"
  light: "#F8F9FA"
  medium: "#6C757D"
  dark: "#343A40"
  black: "#000000"
```

### Typography
Define font families and usage:

```yaml
headings:
  font: "Playfair Display"
  weights: [400, 700, 900]
  sizes:
    h1: 48px
    h2: 36px
    h3: 24px
body:
  font: "Source Sans Pro"
  weights: [300, 400, 600]
  size: 16px
monospace:
  font: "JetBrains Mono"
  use: "Code snippets, technical content"
```

### Logo Usage
Guidelines for logo placement and sizing:
- Minimum clear space
- Minimum size requirements
- Allowed and disallowed color variations
- Correct and incorrect usage examples

## Creating Brand Guidelines

When creating brand guidelines:

1. **Start with strategy**: What does the brand stand for?
2. **Define the visual identity**: Colors, typography, imagery
3. **Document the rules**: When and how to use each element
4. **Show examples**: Both correct and incorrect usage
5. **Provide assets**: Color swatches, font links, logo files

## Applying Brand Guidelines

When applying brand guidelines to a project:
- Reference the defined palette and typography
- Ensure consistent application across all touchpoints
- Adapt for different mediums (print, web, social)
- Maintain accessibility (contrast ratios, readable font sizes)
